How to Create Google AdWords Remarketing Campaign [Advanced]

You will not accept it and you will be surprised to hear that more than 75% of your users do not give you conversion and you do not visit your website again. But there is no need to panic. I am going to share a similar technique today that you can not only use to re-target those visitors who have already visited your website and you can increase the conversion too.

Let’s start

Google Remarketing You can target your existing visitors by using this technique you can increase your sales and conversion by up to 40%.

How many types of users can you target ??

  1. Display Visitors
  2. Text Visitors
  3. YouTube Visitors
  4. Organic Visitors
  5. Social Visitors
  6. Referral Visitors
  7. Direct Visitors

1.Display Visitors

Before remarketing can be started, we have to add the Remarketing code to our website. For that you must first log in to your Google AdWords Account. After that, you have to click on the right hand side tools. Then you have to click on conversions. After that you have to click + then you will have 4 Option Show.

  • Website
  • App
  • Phone Calls
  • Import

You have to click on the website. After that you will have to fill any options

  • Conversion Name: In this you have to Write the name of your conversion, so that you remember why this conversion has been made
  • Category: Clicking on the category will show you some options, from which you have to click Lead.
  • Value: If you know the value of your 1 conversion here, then you can add or click Do not use a value.
  • Count:

Every: If you want any user to convert you, then they are count

Eg – If a user comes to your website and they give you 10 conversions for 10 days, you will show 10 conversions even if they are only one user.

One: If a user returns 10 conversions in 10 days, then only 1 will count (depending on conversion window)

  • Conversion Window: If conversion window has set you 30 days, then if any user has given 30 days of conversion, then 1 o count will be 30 days later if they give 1 more conversion, then they will be considered as a new conversion and our I will show conversion data
  • View-through conversion window: You have to keep it for 1 day
  • Attribution model: These are the last clicks you have to keep

After that click on Create and Continuity

After that you will have 3 option shows that you have to click on the tags Yourself If you want to send the code to the web developer you will click on the 2nd option and if you want to add the user code manager’s through code The 3rd option has to be clicked on.

After this, you will get 2 codes. You have to add the previous code to all the pages of the website. These codes are the only remarketing code. After activating this code, you can create your remarketing list.

Now that we have clamped the code on your website, now we will create a list of step by step vistors.

To create a Remarketing list, first you have to click Tools and then you have to click on the Audience Manager. After that you have to click on + then you have to click on the website visitors.

Now we will create a 3 types remarketing list.

(A) Visitors of a Page: This list will hide the visitors who have come through paid advertising on your website. 
Audience Name: In this, you need to add the name of the list, which reminds you that the list is from Visitors are add

List Members: You have to keep visitors of a page in it. 

Visited Pages: contains the right hand side that contains the option that you want to add to the page that you want to target the visitors of the page.

  • I added a page to it in which Visitors would re-target me. When you keep the option I have, then you just have to add this page / robot-txt-creation / and if you keep equals then you have to add the full page http://www.digitalknowledges.com/robot-txt-creation /
  • Initial list size: You have to select 2 nd option
  • Membership Duration:  maximum membership duration is 540 days.
  • Description: If you want to set up, you can add or else leave blank
  • Visitors of a page who also visited another page: Inthis you can add those visitors who came to your website and gave you conversion.

The first option is to add the page of your website to another. I would like to place you the thank you page.

Now the Visitors who came to your page and then went to your thankyou page, those visitors will be added to this list.

  • Visitors of a page who did not visit another page: In this you can set the vicitors who came to your website but they did not convert you

In this I also want you to lay down your landing page in the first option and 2nd option, I want to place your thankyou page.

Now this list will be those visitors who come to your website but have not converted you.

Through it, you can count your conversion

  1. How to Create Display Remarketing Campaign

To create Display Remarketing Campaign, you have to click on the + sign again click on the new campaign. After that you have to click on display and then click on create a campaign without a goal.

Note: You can take any objective.

After this you have to click on the standard display campaign.

How to Set up a Google Display Campaign

After this, you have to click on the Audience option by filling your Language Languages ​​Bidding Budget.

Note: Add Topic, Keyword, Placement in

After clicking on the audience, you have to click on how you’ve interacted with your business and you have to click on website visitors and select the list you want to target and then click on ad to create an ad. Responsive and image can create both adjectives.

How to Create Responsive Ad:

For this, you have to add a logo of 1200 * 1200 and 1200 * 628 and 128 * 128. You will be able to resize your images by staging your images.

How to Create Upload Display Ads

Image size: I want to advertise 20 images of Google, the size of the website that you appept on the app will be shown on the scale of size.

  • Remarketing Lists for Search Ads (RLSA):

Clicking on the new campaign is to click on the Search campaign and then click on create a campaign without a goal and click on continue and after that you will create a text campaign, you will create it with the same audience Go ahead and place your remarketing list. For this you have to click on how to have interacted with your business and then click on the website visitor and you have to select the list.

Note: Displays run on remarketing display ad and runs on RLSA Text Ad

How to Create Remarketing Lists for Search Ads (RLSA)

  • How to Setup YouTube Remarketing

You do not need any code in it, just you have to connect the YouTube channel to the AdWords account.

To create a YouTube list, you have to click Tools and click on Audience Manager. Click on the + icon to click on YouTube Users

Audience Name: In this you have to add the name of the list.

List members

In this you can create a list of 10 types

  1. Viewed any video from a channel: It will come with Visitors who have seen any video from your YouTube channel
  • Viewed certain videos: In it, you can add those vicitors who have seen a few videos, you can target that you have to target the visitors of which video
  • Viewed any video (as an ad) from a channel: When a visitor sees any video from your channel’s video ads, those visitors will be added to this list.
  • Viewed certain videos as ads:

Adds videos to your video ads in it, it will add the same vistors that you want to add to this video’s visitors list.

  • Subscribed to a channel: It will show your ad to those visitors who have subscribed to your channel.
  • Visited a channel page:

It will add those visitors who have visited your channel

  • Liked any video from a channel:

In this, I will add lists of those Visitors who like any video from your channel I

  • Added any video from a channel to a playlist:

In that visitors will be added to your list, which has added any video to your channel to your playlist

  • Commented on any video from a channel:

They will be added to the list of Visitors who have commented on any video of your channel

  1. Shared any video from a channel

In those Visitors will add Google to your list who has shared any video from your channel

How to Create YouTube Remarketing Campaign

You have to click on the new campaign again and select the Video Objective, after which you have to click the audience after setting all the locations, logs, budgets. After this click on how you’ve interacted with your business and have to click on website visitors and you have to add a list.

You will not have to add any other targeting in this topic, the placements, the keywords will now show you the people who add your list to your list.

  • How to Remarket Organic Visitors:

If you think that you can target only you to Paid Visitors, through the remarketing you are wrong, you can also re-target your website’s organic, social, referral and direct visitors.

How to Organic Visitors Begin

Its listings are made by Google Analytics. For this, first of all you need to link your Google Analytics account with Google AdWords account. After that click on Google Analytics I will click Admin and then click on audience definitions. Then you have to click on the audience then click on New Audience. Have to do

After that you have to click on the Audience definition and then click on All Stars. After this you have to click on the pencil and then click on the Traffic Source then after that I have to select Organic and the source I select from Google Are there

Membership duration I give you 540 days and give the name of the name Audience Name so that you know which widgets I have targeted for this list

Now this list will be done on your Google AdWords account. You can now target these options to the display bar or text message.

  • How to Remarket Social Visitors:

List of social visitors’ remarket lists are also made by Google Analytics.

For this, for the purpose of creating a list of organic vistors, Google Analytics was the audience I used to go in and I would also like to click on traffic sources and after this you have to write me social and I want you to write Facebook and source. Simply save.

Now those visitors will be added to your list which will come from Facebook through your website.

Now this list will show you Google Edward i and you can target this list to target your campaign.

How to Create Remarketing Campaign for Social Visitors:

Now you can target these lists by 4 types.

Step B step lets see how its campaign will be created. First of all, we will target the display through the in-between viewitors.

  • Display Remarketing Campaign for Social Visitors

For this, you have to click on the + sign after that you have to click on the new campaign, after that you have to select the display and then by clicking on Create a campaign without a goal, the standard display campaign will be selective, keep it select is to click on the continuation. And go to next step. Then after that you have to target the campaign name and location budget and location and click on the audience to click on how they have interacted with your business, then click on the website visitors and select the list you created Google Analytics. You have to create and create adverts. You can create any from Resonance and Image Image.

  • Text Remarketing Campaign for Social Visitors

For this, you have to click on the + sign after that you have to click on the new campaign, then you have to select the search. Click on Create a campaign without a goal and then click on Continuation, then from the same way you can select the Location, But go to the list of Google Analytics I created, you have to add here and create your advert.

  • YouTube Remarketing Campaign for Social Visitors

Click on the + sign then you have to click on the new campaign. After that, you have to select the video and click on Create a campaign without a goal. The standard video campaign will be selected already, you have to keep that selection and on next step. Have to go

Click on Campaign Name, Location, Budget, Languages ​​and click on the list and add the list you have created Google Analytics to here and add the video you want to promote and click on save and continue.

  • Gmail Remarketing Campaign for Social Visitors

To create a Gmail Remarketing Campaign, you have to select DsiPlay, you have to click on Gmail Campaign, go to Audience, I’ll add a list containing Social Visitors, and click on Create Campaign on Twitter.

Referral Visitors:

For this you will also create Google Analytics. For this, you have to login to Google Analytics account by logging in to the audience and clicking on All Users and clicking on Traffic Sources then after this I have to select the middle referral and source from the website I Traffic comes here, add the site here.

Now Google will add these people to this list that has come to your website from any other website and blog

And then you can also want to target these visitors.

Example: Display, Text, YouTube and Gmail

Direct Visitors

After clicking on the Traffic Sources, click on the source I will select Direct from your website and now I will direct you to your website as a direct visitors add.

Conclusion

You saw what way you can target your visitors through the remarketing thru tag and you can convert the conversion count. You have to make a remarketing list of different types and to target them, then keep the list from which the good conversions will turn, and keep the rest off.

There is something in the remarketing list for optimization if you target your remarketing list properly, you will definitely get benefits.

I hope you have cleared all the remarketing drafts and now you can create your remarketing campaign.

And please tell me that you will target the list with an angle and why the comment box I wrote my answer.

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